Toyota has just streamlined the Yaris lineup and at the same time, made South Africa’s favourite runabout car a whole lot more affordable. Details below.
The Yaris, like many other Toyota models across the range, was a pioneer in the now heavily competed B Segment. When it was first introduced in 2006, it managed to achieve 25% of the B-Segment market share. Since then of course, other manufacturers have aggressively entered the market with their own offerings. The consumer now has a range of vehicles in this category to choose from. Models like the Yaris of course, VW Polo Trendline, Ford Fiesta and KIA Rio. With an increasing number of choices to be made, the public has been screaming to make vehicles more affordable for the man on the street.
Into this mix, the new Yaris was released in 2012.
The new model carried on the legacy of the original Yaris, and then some. I personally drive a new Yaris, and my instant reaction when climbing behind the steering for the first time was… ‘Mmmm, this is fun’. In fact I often took drives to the nearby Quick-shop just to get behind the wheel.
So for some odd reason, the same reason that water in the southern hemisphere goes down the drain anti-clockwise, and the fluff in your belly button is always blue, the new Yaris hasn’t lit up the charts the way it’s predecessor had… Hence this little shakeup. What this means is, Mr Consumer gets the benefit with the keener pricing which is by far the best in the class.
So if you are in the market for a compact city car, that will take you around in style and have some fun doing it, give our Yaris a try. Trust me. Been there 😉
We have an all-new Yaris, and it’s raising the bar in the compact car segment. Read all about it here!
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Im the owner of a 2013 1.3 CVT as well as a 2011 Zen3. They are both remarkable vehicles which are very fuel efficient and comfortable. Il always recommend a Yaris to those who are interested in a vehicle in this specific segment.
Awesome - Thanks Shu'ayb. Keep your eyes peeled for the upcoming New Corolla.
Maybe we can tempt you with an upgrade :)