Highlights From Our Corolla 2014 Launch

April 15, 2014 Durban South Toyota

Unless you just emerged from under some rock where you’ve been in hibernation, you would know by now that the All-New Toyota Corolla has hit our roads and is set for another dominating stint in the compact car segment. In its first month of going on sale in South Africa, it has jumped straight into 8th spot on the list of best-selling vehicles in our market, and you can bet your bottom dollar, in the months to come, it will climb even higher. Since we held our official unveiling and launch event on 8th March, we’ve been blown away with the demand for the new Corolla, and surprisingly most of the interest has been for the higher-end models. The stars in the lineup thus far have been the 1.6 CVT, and 1.8 Exclusive models, with demand steadily growing for the 1.4 Turbodiesel model as well.

The launch event was by far, one of our most successful and enjoyable events we’ve held. We got a chance to interact with die-hard Corolla lovers and admirers, and have a lekker jol talking, driving, and of course snacking away! One such recent customer wants to trade in his Corolla bought in 2007 which has over 500,000 km’s and still without any major troubles. This is the cornerstone of the Corolla story not only in South Africa but anywhere in the world, and is one of the reasons, Toyota the world over, offers the best resale value for your car when the time comes to parting with them.

We captured some of the sights and sounds from our Corolla launch below. I think you will find the video interviews with our guests particularly interesting and fun, as they share their thoughts after test driving the new Corolla. Bon appetit!